Privacy Policy

1. Who We Are

PlantCounts is a product operated by an unincorporated business based in Saskatchewan, Canada.

If you have any questions or requests regarding privacy, you can contact us at:

• Email: [email protected]

2. Information We Collect

We collect information in the following categories.

a) Account and Contact Information

When you create an account, verify your email, or submit a legacy access request, we may collect:

• Email address
• Name
• Organization or farm name
• Legacy access-request details such as persona, drone, and camera information

b) Support and Communication Data

When you contact us or submit a support or billing request, we may collect:

• Contact email
• Support or billing message content
• Ticket metadata such as category, priority, and timestamps

c) Uploaded Data

When you use the Service, you may upload:

• Images (e.g., drone imagery, photos)
• Geospatial data (GPS coordinates, field boundaries, maps)
• Project metadata related to agricultural analysis

d) Billing and Transaction Data

If you purchase credits or request billing support, we may collect or receive:

• Billing contact information
• Credit package, purchase, invoice, and transaction records
• Payment status and processor-provided transaction metadata

We do not store full payment card details ourselves.

e) Derived and Analytical Data

We generate and store derived outputs such as:

• Plant counts and measurements
• Aggregated statistics
• Reports (e.g., CSV or PDF exports)

We do not provide exports of raw source images or raw inference vectors.

f) Usage and Technical Data

We collect limited usage data to operate and improve the Service, including:

• Log data (for example IP address, browser type, device information, and access times)
• Authentication-related cookies
• Browser storage used to maintain session and interface state
• Limited page-usage analytics from analytics providers (for example page views, referrer/source, and coarse location inferred by the provider)
• Device location data if you choose to enable map location features

3. How We Use Your Information

We use collected information to:

• Provide and operate the Service
• Review access requests and contact prospective users
• Authenticate users and manage accounts
• Process uploaded data and generate outputs
• Allow users to export results (CSV, PDF)
• Process payments, invoices, refunds, and credit adjustments
• Respond to support, billing, and operational requests
• Improve product performance, reliability, and usability
• Understand high-level service traffic and referral patterns through limited page analytics
• Maintain security, prevent misuse, investigate incidents, and keep audit trails
• Develop, test, and improve internal analytics and machine learning systems using aggregated and/or de-identified data
• Communicate with users about the Service

We do not sell personal data.

4. Machine Learning and Model Development

We may use aggregated or de-identified service data to:

• Improve algorithms
• Test, evaluate, and improve machine learning systems
• Analyze aggregated or de-identified usage patterns

We do not currently use identifiable customer-submitted imagery or results for broader model training outside normal service delivery without additional notice and, where required, permission.

5. Sharing and Disclosure

We may share data only in limited circumstances:

• With service providers who help us operate the Service, such as providers for cloud hosting, storage, compute, analytics, mapping/geospatial features, email delivery, notifications, and payment processing
• To comply with legal obligations or valid government requests
• In connection with a business transfer, merger, or acquisition

We do not sell personal data or customer data.

6. Data Storage and Security

We use industry-standard practices to store and protect data. This includes access controls, encryption at rest and in transit, and secure cloud infrastructure.

No method of transmission or storage is 100% secure, but we work hard to protect your data.

7. Data Retention

We currently retain account, uploaded, derived, support, billing, and operational data unless and until it is deleted, no longer needed, or must be retained for legal, security, accounting, backup, fraud-prevention, dispute-resolution, or other legitimate business purposes.

In-product account deletion may deactivate or soft-delete your account and remove active access while some records remain in operational systems, backups, logs, support records, and billing records for a period of time.

If you want a hard delete of personal data associated with your account, email [email protected]. We will review and process verified requests subject to applicable legal, security, accounting, backup, and dispute-related constraints.

8. International Transfers

PlantCounts operates from Canada, but data may be stored or processed in other countries depending on the providers and infrastructure we use. We ensure appropriate safeguards are in place.

9. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict use of your personal data, including by requesting hard deletion by email. Contact us to exercise these rights.

10. Children’s Privacy

Our Service is not intended for children under 18. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a new "Last updated" date.

12. Contact

If you have questions about this Privacy Policy or data practices, contact us at:

• Email: [email protected]